Born in the gritty rock-n-roll era of 40 years ago in Rotterdam, Netherlands, Leen and Bertus—The Bearded Bastard and The Bloody Butcher—set out to craft the perfect pomades for the counterculture they embodied. After countless trials (and a near-barbershop disaster), they created the now-iconic Red and Green pomades, sparking the birth of REUZEL.

From its roots in classic barbering, REUZEL has grown into a full line of best-in-class hair care and styling products, designed for all hair types, textures, and styles—keeping the spirit of rebellion alive as trends evolve. Now available at Sol Beauty.