Purple tones neutralise yellow and brassy colours

• How it works: Purple shampoo works by neutralising yellow tones in blonde, platinum, silver, or white hair through the use of violet pigments, ultimately leaving it looking vibrant and cool-toned.
• Salon-quality maintenance: Prolong the brilliance of your salon colour and keep your hair dazzling between touch-ups with our game-changing Ultraviolet Shampoo—your secret weapon for salon-fresh hair, day in and day out!
• Protective infusion: Enriched with vital nutrients, our shampoo nourishes your hair while shielding it from environmental damage.
• Ideal for blondes and beyond: Whether your hair is blonde, grey, or silver, our shampoo is the ultimate solution to keep your locks looking their finest.
• Vegan-friendly formula: Enjoy radiant hair with peace of mind, knowing our Ultraviolet Shampoo is both vegan and cruelty-free, allowing you to indulge guilt-free.