Specially formulated to combat brassy tones, the Ultraviolet Care System ensures your blonde or grey hair stays vibrant and nourished, delivering salon-quality results with every use.


3 products

3 products

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Combats Hair Brassy Tones

Nourishes Grey or Blonde Hair

Delivering Salon-quality Results

Ultraviolet Range

Hair serum bottle for grey hair.
Hair drying after using blonde hair treatment.
Hair after blonde hair treatment.
Hair before hair serum.
Platinum hair care ingredients.
Hair styling after using hair treatment.
Hair serum bottle for grey hair.
Hair drying after using blonde hair treatment.
Hair after blonde hair treatment.
Hair before hair serum.
Platinum hair care ingredients.
Hair styling after using hair treatment.

Head In The Clouds Ultraviolet Hair Serum No. 03

£14.99
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02
Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02

Head in the Clouds Ultraviolet Purple Conditioning Hair Mask No. 02

£14.99
Purple shampoo bottle.
Purple shampoo main ingredients infographic.
Hair before purple shampoo.
Hair after blonde hair treatment.
Lather purple shampoo.
Woman rising purple shampoo.
How to apply purple shampoo.
Purple shampoo bottle.
Purple shampoo main ingredients infographic.
Hair before purple shampoo.
Hair after blonde hair treatment.
Lather purple shampoo.
Woman rising purple shampoo.
How to apply purple shampoo.

Head in the Clouds Ultraviolet Purple Shampoo No. 01

£14.99

About Us

As a woman with light-coloured hair, I understand the challenges that come with maintaining the perfect shade. That's why I'm thrilled to introduce the Ultraviolet range—a collection of haircare products specifically tailored for individuals with blonde, grey, platinum, or white hair.

Our formula is carefully crafted to address common concerns faced by those with light-coloured locks. We know that brassy and yellow tones can be a major issue, so we've included Acid Violet 43, renowned for its ability to neutralize these unwanted hues. Say goodbye to brassiness and hello to vibrant, refreshed hair.

Dryness and damage are also common problems for light-haired individuals. That's why we've incorporated ingredients like Betaine, a natural humectant that helps lock in moisture, leaving your hair hydrated and healthy.But the benefits don't stop there. Our shampoo contains Kakadu Plum Extract, packed with antioxidants and vitamin C to nourish and protect your hair from environmental damage. Plus, our conditioning mask and serum are enriched with Shea Butter and Argan Oil, providing deep hydration for silky smooth, irresistibly soft hair.

We're passionate about creating products that not only work wonders for your hair but also align with your values. That's why all our products are formulated with love and care, using vegan and cruelty-free ingredients. Because we believe that everyone deserves to feel confident and beautiful without compromising on ethics.

With the Ultraviolet range, you can finally achieve the vibrant, salon-fresh hair you've always dreamed of. Say hello to healthy, radiant locks that shine from within, and join us in embracing the transformative power of ethical haircare.

The Dupe Team

Platinum Hair

Grey Hair

Blonde Hair